At some point in their growth, founders with global ambitions hit a critical item on their How-To-Win list:
Conquering the Big Apple, Silicon Valley and their prospective customer base in the USA. 

Over the last few years, we have seen too many Startups struggle with this challenge. Despite current success, a passionate team, a great product, and even traction in their homeland, breaking through the US barriers is just too big a hurdle to overcome. To address this issue, co-founders Sven & Mathew joined forces and gathered a team of market-entry professionals with the shared mission to help entrepreneurs navigate this journey. 

The answer is Neuland Alliance.

Meet OUR managing partners

 

Sven Deichfuss

Sven is a German-born, SF-based consultant and entrepreneur. As a StartUp, strategy, growth & data enthusiast he helps kick-ass people in the US and Europe realize their vision through entrepreneurship. 

Connect with Sven via LinkedIn.

 

Mathew Heggem

Mathew is a NYC-based entrepreneur, the CEO of accounting consulting firm SUM Innovation, the founder of SUMtech, and a leader in the world of accounting technology, small business, and growth strategy.

Connect to Mathew via LinkedIn.

MEET our key PARTNERS

Neuland Alliance includes a community of key service providers here to support your expansion.
The following individuals serve as critical resources in our client engagements:

Steve Maggi founded SMA Law Firm in 2004 as a boutique U.S. immigration and consular law firm focused on helping individuals and companies from foreign countries launch new startups, invest in projects, and/or expand their businesses into the U.S. He also helps U.S. companies who want to hire foreign nationals to fill important positions, as well as artists, athletes, scientists, researchers and other professionals with extraordinary ability. In addition, Steve has represented clients in over 60 U.S. embassies and consulates to get visas and waivers of inadmissibility and handles many marriage and family-based immigration case. As a former immigrant and a naturalized U.S. citizen, Steve understands the legal immigration processes on both a personal and professional level. Ultimately, his passion is in helping foreign nationals achieve their unique version of the American dream. Connect to Steve via LinkedIn.

Anne Wolfson is a transactional attorney and counselor with experience in financial regulation and technology, including the use and ownership of technology and data, and intellectual property, both domestically and internationally. Having worked for many years with small European companies and startups, Anne understands the risks facing companies as they begin their US market entry. She has significant experience in managing multi-jurisdictional litigation, negotiating cross-border transactions, and advising clients on legal and operational risk. Also a trained computer programmer, Anne has lectured and mentored in the Stanford GSB Ignite Program and holds an MA in Economics from Stanford University. Connect with Anne via LinkedIn.

Maia Spilman is a data privacy attorney with an intellectual property law background and a Certified Information Privacy Professional (CIPP). She works with companies in the pharmaceutical, entertainment and technology sectors to create practical business solutions for global compliance with data privacy/protection laws. Maia’s experience includes working as in-house counsel for INgrooves (when it was a startup) and the multinational BMG, which was part of the group. She provides data privacy/protection counsel on cross-Atlantic transfers of data, third party vendor management and contracting, as well as internal governance procedures and policies. Her international perspective comes not only from her global corporate experience, but also form her own multi-cultural background and extensive travels. In this way, Maia is able to help clients understand the varying perspectives and laws applicable to the same data in different cultures and how to best mitigate the related risks. Connect with Maia via LinkedIn.

1Darin-Webb.jpg

Darin Webb is seasoned accounting professional with a track record of contributions to the industry. He services as the CFO & Co-founder of SUM Innovation, a 25+ person accounting consulting firm with offices in New York, Denver, and Dallas. SUM has served over 500 clients in 35 industries with outsourced accounting services, CFO consulting, accounting technology consulting and implementation, and direct-hire talent & recruiting specializing. SUM has a strong focus on complex accounting needs with a focus on US-bound foreign entities, multi-channel inventory-based businesses and mission-driven nonprofit and for-profit entities. Prior to his work with SUM, Darin founded The Bookkeeping Company of New York City (TBCNYC) in 2001 with the mission of providing top-quality, full-charge outsourced bookkeeping to NYC small businesses. In 2006 he also launched a nonprofit, The Bookkeeping Center (TBKC), to provide comprehensive training to aspiring accounting professionals. Connect with Darin via LinkedIn.

Simon Brady CFP®, originally from the UK, is a CERTIFIED FINANCIAL PLANNER™ nd founder and principal of Anglia Advisors, a fee-only personal financial plannin irm based in midtown Manhattan. He has well over 20 years of experience in the trenches of the financial markets in both London and New York and also as a financial advisor with the United Nations. Simon and his company provides foreign nationals expanding their businesses to the US with personal financial, fiscal and legal advice and a network of professional connections. As a financial advisor at the UN, he gained vast experience in setting up non-citizen individuals for financial success and avoiding major pitfalls when it comes to investments, estate planning, insurance, real estate, retirement planning, education funding, credit development, workplace benefits, personal debt management, charitable giving and general financial organization. Connect with Simon via LinkedIn.

Michael Taylor is President & CEO of MDT World Consulting, Inc.  MDT World Consulting assists domestic and international private and public sector clients in advocacy, public affairs, business development, market entry, trade policy and services, regulatory issues, reputation management, and strategic business information services. As the head of MDT, Mr. Taylor brings his more than 25 years of association, business, international, and management experience to help clients turn challenges and opportunities into tangible successes. Prior to his current responsibilities, Mr. Taylor was Vice President for International Affairs and Trade at the Plastics Industry Association (PLASTICS) and the Director, Europe and Multilateral Programs of the Global Intellectual Property Center (GIPC) at the U.S. Chamber of Commerce.  He is as an adjunct professor at Trinity Washington University in Washington, DC. He received his B.A. in International Affairs from the Elliott School of International Affairs at the George Washington University, and his M.A. in World Politics from the Catholic University of America. Connect with Michael via LinkedIn.
 

Susan L Combs is the CEO of Combs & Company, a full service insurance brokerage firm with a knack for solving difficult circumstances. Combs & Co. has become a go-to resource for those companies that don’t fit an insurance carriers’ typical profile, including international companies setting up their first U.S. operations. In addition to running this company, Susan serves on the Advisory Board of Directors for Allay, Inc and Wellsbi, Inc., both insurance technology companies based in San Francisco and NYC respectively. She is also the youngest National President (2014-2015) in the 80-year history of Women in Insurance & Financial Services (WIFS) and served on the National Board for 7 years. Currently, Susan is one of just seven brokers in NYC to have the Patient Protection & Affordable Care Act (PPACA) designation and serves as a highly sought after expert witness, advisor, and speaker on the Affordable Care Act (ACA) by law firms, reinsurance companies, and organizations around the country. Most recently, Susan was the first female to receive the Broker of the Year (BOY) Award by BenefitsPro Magazine! Connect with Susan via LinkedIn

How did Neuland Alliance come to be?

Neuland Alliance, cofounded by Sven Deichfuss & Mathew Heggem, originated out of a summit produced by SUM Innovation in 2016, the 3rd Annual SUMtech16, which focused on the topic of Global and US-expansion Strategy.

Designed to address key issues facing the entrepreneurial and business community that SUM Innovation serves, that year’s summit answered the questions: "What does it take to succeed as a global entrepreneur and how do we make US-expansion a reality for more startups?"

The program included a series of webinars developed by an International Advisory Committee, including U.S. Immigration Attorney Steve Maggi, Esq. (SMA Law Firm), Corporate Legal Attorney Anne Wolfson (Anne Wolfson, PLLC), Maia T. Spilman, Esq./CIPP, Information Privacy & Intellectual Property Attorney (The Law Office of Maia T. Spilman, LLC), personal finance advisor Simon Brady, CFP® (Anglia Advisors), Dale Mason (The Wolf Group, PC),  and the team of accounting & growth consultants at SUM Innovation.

In considering the many complex challenges faced by US-bound startups, Sven & Mathew decided to join forces and create a new business that would help Startups to navigate this journey with great success.